Ubex (UBEX) ICO Review – ICO Token News
The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020. Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants. We present to you the Ubex project – a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Ubex: Service for Advertisers
Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms. An advertising campaign is created through a personal account in four simple steps:
- Create an offer and specify the commercial terms – The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.
- Select a widget or create your own – Widgets can be personalized by the advertiser and can also be provided by the exchange (for example, the payday loan, a form for obtaining microcredits). In the case of personalized widgets, it is enough to upload a banner or video and install and configure all the necessary forms through a handy designer available in the personal account. For more complex settings, widgets can be written in a customized Java script-code.
- Select the interests of the target audience, the time of displays, geography and other criteria. – After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.
- Launch an advertising campaign and monitor the results. – With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.
Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract (in case of factoring payments for advertisers with high ratings).
The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).
The Ubex Wallet
The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.
UBEX Tokens are blockchain Tokens, which are digital Tokens created on a blockchain as part of a decentralized software protocol. UBEX Tokens are crypto-Tokens issued on the Ethereum platform on the basis of an ERC20 standard contract. UBEX Tokens are payment Tokens designed to support transactions on the Ubex platform. To know current trend of ICOs, you can check ICO stats.
- Artem ChestnovUbex CEO and
Artem is a serial entrepreneur with a background in marketing, mainly focused on the European market. Artem graduated from INSEAD MBA in France and Singapore and spent most of his career in the Netherlands and Belgium as head of marketing and innovations for a major consumer goods company (sales volume of 56 bln USD in 2017, budget under personal management 40m USD). Participated in various top-management roles in a number of Tech and Blockchain projects, including LAToken, Reborn and Medviser.
- Daniel BiesuzUbex Head of Legal and Co-founder
Daniel Biesuz has built his career in the legal space, helping the M&A process of companies in Switzerland. He was consulting companies in the blockchain and ICO space, and after meeting with Artem, he decided to contribute time and money into idea of AI-based advertisement. His experience with previous projects, like Global Blockchain Technology Fonds, Lapo Blockchain and InsurePal and helped kick-start the legal and contribution block.
- Dan GartmanUbex CTO
- Andrew RipponUbex COO
Blockchain expert advisor to governments, corporations and real estate developers. An ex-advisor to Smart Dubai Office, an initiative of the Executive Office of HH Mohammed bin Rashid Al Maktoum, Worked with Governments, real estate developers and Telcos to enhance cities through clever ICT services based on Data Orchestration / Big Data, Predictive Analytics, Integrated Operations Centres and Innovation on the Smart City project.
- Kathrin AnthonyHead of Global Sales
Economics graduate with an MBA in finance management from California State University. Based in Switzerland and actively involved in developing ICO markets and crypto funds offering. Active member of the Crypto Valley in Zug.
- Cooz Komei TokitaDirector Business Development
Japanese-American from Los Angeles, California, endowed with a Western and Eastern cultural background. Built the first local Bitcoin exchange in Japan in 2013 and other business ventures such as pharmaceutical tech, auto sales, personal finance/asset planning, and real estate. Early adopter of cryptocurrency and blockchain technology. Author of confidential reports for government and regulatory authorities. Represents the Cryptos Fund, a regulated cryptocurrency index fund following the CCI30 that tracks the top 30 digital assets that make up 90% of the market.
- Ismail MalikMarketing Advisor
Ismail is the founder of Blockchain Lab and the publisher of ICO Crowd magazine. He is one of the first enthusiasts of Blockchain in London and has been working in the industry since early 2013. Ismail is among the best connected persons in the industry, helping projects develop with his teams based in London and Seoul. He is responsible for helping Ubex with its marketing strategy and execution, as well with talent acquisition.
- 1Q4 2016
Creation of an advertising platform for promoting
- 2Q1 2017
Development of integration tools to link marketing campaigns with publishers’ websites
- 3Q3 2017
Introduction of an API interface for use by publishers to register advertising space
- 4Q4 2017
Addition of new types
of advertising tools and customization of widgets
- 5Q1 2018
- 6April 2018
Development of the exchange smart contract prototype for the storage
of basic information
- 7May 2018
Launch of the desktop and mobile Alpha versions of the Advertiser application
- 8August 2018
Launch of the desktop and mobile Alpha versions of the Publisher application
- 9October 2018
Development of the system’s neural core prototype and initial training of the neural networks
- 10November 2018
Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain
- 11December 2018
Introduction of an API prototype for sharing training data in exchange
for rewards (data mining)
- 12January 2019
Launch of the Beta versions of Advertiser and Publisher applications
- 13March 2019
Release of the initial versions of operational applications and smart contracts
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