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GAMB (GMB) ICO Review – ICO Token News

Overview

Gambio is the market leader for e-commerce software in Germany , and has a long-lasting history of generating profitable business in the industry.  Based on an open-source software, Gambio has built a thriving ecosystem for merchants that allows the usage of industry leading integrations for e-commerce core services such as:

  • Payment
  • Marketing
  • Logistics
  • Legal
  • Content Creation

The Gambio holding based in Zug, Switzerland has five subsidiaries, and employs more than 50 employees, most of them being developers and engineers.  GAMB’s vision is to become the decentralized marketplace of the future, governed by smart contracts, and with no decision making entity other than the stakeholders. Only the Merchant Alliance members (token holders) will define rules and regulations, and program them into smart contracts, guaranteeing transparency, trust and sustainability. A functional portion of the the proposed marketplace can be deployed within the next 12 months. Provided milestones will outlay full decentralization of the system afterwards. Advancement of blockchain technology will accelerate the transition to full decentralisation, which will be managed by an organization aligned with the vision of GAMB.

The objective is to start building the future of e-commerce today, without a negative impact on performance or user experience. This can only be achieved by carefully analyzing all components of a decentralized marketplace and successfully migrating to a blockchain environment.

Decentralization

Gambio has developed an intuitive all-in-one e-commerce solution. In more than 10 years, this open-source software has constantly been improved to solve our merchant’s needs. As of today, it is is very flexible and available as self-hosted and cloud version. With its growing merchant base of more than 25,000 active online stores is in a unique position to lead the industry into a sustainable alternative to Amazon, based on open-source software powered by blockchain technology. We firmly believe that merchants need to be empowered in order to provide the best products and the best services to consumers.  The best alternative is a decentralized, organized marketplace which will in the future be controlled by merchants themselves. Decisions regarding features and services as well as cost and fee structures will not be forced upon merchants anymore. Instead, they will decide amongst themselves in a decentral autonomous organization (DAO). The concept of a merchant alliance serves as strong basis to build the organizational structure to define the marketplace. Merchants across the globe become members of this alliance and thus participate in the decision-making process, simply by owning Gambio ICO tokens. An integrated interface enables Gambio merchants to list their products on the marketplace, comparable to Google shopping. In future, this will be a platform agnostic e-commerce solution to allow any merchant to list their products, regardless of the software solution at hand. In fact, we invite and encourage software providers across the globe to join our cause and to support their customers with the connection to this decentralized organized marketplace.

Marketplace

The marketplace will be the common sales channel of the merchant alliance. It will be developed by Gambio based on open source software. Each member of the alliance is allowed to sell products through the marketplace, in addition to their own offline or online store. Gambio has a merchant base of more than 25,000 active online stores, with a gross annual revenue of more than 2.3 billion US Dollars per year. This ensures the availability of products for consumers and jump-starts the drive of valuable traffic for merchants from the beginning. Consequently, the marketplace will offer solutions to the most common pain points for merchants. It provides alternatives which otherwise are only accessible through major platforms such as Amazon, thus avoiding threats to the merchant’s viability.

Marketing & Traffic Generation

The GAMB marketplace will focus on generating traffic through the above mentioned components. By bundling the product catalogue of all merchants onto one site, by having the greatest offers and the products with most demand, Gambio’s marketplace will generate relevant traffic fast. Further, GAMB will partner with traffic suppliers on a win-win basis. Traffic will be deep and relevant and convert into sales for merchants, which after all is the primary goal: the generations of sales to the merchants of the merchant alliance. Additionally, GAMB plans to incentivize established traffic sources with token allocation to provide for traffic that allows order generation at a cost below approximately 2% of the average basket value. Further, plans are in place to incentivize the consumer by providing tokens to orders with a basket value above a certain value, e.g. above 100 USD. These tokens facilitate transactions for goods at a possible discount.

Big Data

The current centralization of power is accelerated by the unbalanced availability of information. Marketplaces like Amazon collect tremendous amounts of information about the lifestyle, habits and other personal preferences regarding products and logistics of their clients. Amazon uses this know-how to strengthen their competitive advantage. GAMB believes that information should be shared in order to improve the competitive positioning of many merchants as contrast to a single entity, such as Amazon. Therefore, information will be made available to the merchant alliance according to data protection laws. The EU General Data Protection Regulation (GDPR) will be taken into consideration to protect and empower all Buyers data privacy.

Token

he GAMB token economy has been developed in order to promote the inception of a new e-commerce ecosystem with added value. Use cases of the GMB token were thoroughly identified to create a thriving ecosystem with sustainable benefits for its participants. Therefore, the GMB token has been designed to facilitate the initiation or conclusion of a transaction for a good or service as well as a contribution on the GAMB marketplace. The token has no claim on the issuer and is targeted at the main driving forces of the decentralized organized marketplace ecosystem. Check ICO list to know more about ICOs.

Team

  • Luis Krug
    Luis Krug
    Luis Krug
    CHIEF EXECUTIVE OFFICER
    Mr. Krug one of Europe's e-Commerce pioneers, having started his first company at age 25. Founder of Redcoon, e-commerce project that invoiced over 500.000.000 € annual turnover, Mr. Krug knows how to start and scale e-commerce related projects. He has also participated in Rebelio, BuyVip and Pixmania. Further, since 2003 he runs the technological Incubator INCUBOUT out of Barcelona, having invested in more than 15 digital startups. His current portfolio includes projects such as Kinoheld.de, Edit.org and Comandia.com.

  • Andre Münnich
    Andre Münnich
    Andre Münnich
    CHIEF FINANCIAL OFFICER
    Andre acts as CFO of the Gambio Holding. He is responsible for the overall financial performance and investor relations as well as cash management. He is in charge of accounting, taxation and audit of the Group. Before Gambio André was co-founder and CEO of fayteq AG, a tech company from Germany, which he sold to facebook Inc. in 2017. As CEO of Rapid Venture Accounting André was involved in numerous IPOs, business combinations and IFRS reports. André has also worked in the banking sector with Dresdner Bank AG. André holds a master degree in Business Administration from University of Technology Ilmenau.

  • Emrah Hizarci
    Emrah Hizarci
    Emrah Hizarci
    CHIEF TECHNOLOGY OFFICER
    Mr. Hizarci is one of Europe's lead e-commerce tech guys having built several e-commerce frameworks that have processes over 1.5 billion EURO annual turnover. Currently, he is partner at the technological incubator and framework builder INCUBOUT. Mr. Hizarci is the lead architect behind the SaaS based software frameworks Comandia (www.comandia.com), Shopator (www.shopator.com) and Yeebah (www.yeebah.com); who together host over 22.000 online shops. He holds Bachelor in Computer Science from Marmara University.

  • Daniel Schnadt
    Daniel Schnadt
    Daniel Schnadt
    MANAGING DIRECTOR GAMBIO GMBH
    Since the age of 16, Daniel has operated several online shops and worked as a contractor in e-commerce. He is a consultant for different companies from this sector. He founded Gambio in 2005. In addition to these activities, he studied business administration for three years.

  • Nonito Capuno
    Nonito Capuno
    Nonito Capuno
    MANAGING DIRECTOR GAMBIO GMBH
    At the age of 14, Nonito Capuno developed an IDE-software for web designers. An IT-specialist by training, he acted as a developer and technical consultant for several eLearning and e-commerce-projects. He founded Gambio in 2005. Furthermore, he is a co-founder of "brille24.de" and helped lay the technical foundation for what is today Europe’s biggest online-optician.

  • Denis Scheller
    Denis Scheller
    Denis Scheller
    BUSINESS DEVELOPMENT GAMBIO SERVICES AG
    Denis is an experienced Business Development Manager with more than ten years of expertise in the information technology and fintech industry. As an entrepreneur, Denis built a marketplace for private financial products. Prior to working at Gambio, he was acting as business developer and authorized representative of a listed Swiss fintech company, responsible for the development and growth.

  • Alexandros Tselegidis
    Alexandros Tselegidis
    Alexandros Tselegidis
    DEVELOPMENT / CORE
  • Amine Riad
    Amine Riad
    Amine Riad
    DEVELOPMENT / CORE
  • Arne Winter
    Arne Winter
    Arne Winter
    DEVELOPMENT / CORE

Milestones

  • 1
    Q2 2018
    Website launched;
    First version of whitepaper released.
  • 2
    Q3 2018
    ICO successfully closed;
    Release: Name and brand of marketplace;
    Opening of pre-registration for merchants.
  • 3
    Q4 2018
    Closed alpha: definition of and product search engine MVP;
    Open beta: product search engine MVP;
    Release: product search engine 1.0.
  • 4
    Q1 2019
    Release: marketplace connector API;
    Release: merchant alliance governance backend MVP.
  • 5
    Q2 2019
    Release Beta: marketplace MVP (product search / order management).
  • 6
    Q4 2019
    Release: marketplace 1.0.
  • 7
    Q1 2020
    Onboarding of 9,000 Spanish merchants and expansion into Spain.
  • 8
    Q2 2020
    Onboarding of 13,000 French merchants and expansion into France.
  • 9
    Q2 2020
    Onboarding of 13,000 French merchants and expansion into France.
  • 10
    Q3 2020
    Onboarding of merchant base in Poland, Italy and UK.
  • 11
    Q4 2020
    Onboarding of merchant base in Sweden, Denmark, Netherland and Belgium.
  • 12
    Q1 2021
    Onboarding of merchant base in Turkey & Malaysia.
  • 13
    Q2 2020
    Expansion of partner network.

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